Lauren has helped creative entrepreneurs and artists attract their ideal clients, get paid what they are worth and stand out in their niche by packaging their talents into a profitable brand.
Lauren beginnings were as graphic designer, 15 years ago, but it is in brand strategy that she established her career.
Lauren has been the digital strategy lead on hundreds of global brand campaigns, helping graphic artists, copywriters, designers, painters to make their artwork attracting more sales and buyers. She lead strategies for brands such as Adidas, Nespresso , Samsung and Mastercard. She has also created digital strategy workshops for TedX helping entrepreneurs with no expertise, leveraging social media for their business.
"Too often, very talented creators with fascinating stories are getting overwhelmed with marketing and branding, therefore their talents remain hidden . My dream is to be able to use my knowledge of digital advertising and my passion for Art to help creatives tell their story to a larger crowd." Lauren B.